MÜCKSCH, Janek; NIELSEN, Martin; SIEMS, Florian U. Rainbow Communication and Perceived Washing: Empirical Results from Two European Countries and Extended Implications for a Differentiated Communication Strategy based on the Bass-Model. HERMES - Journal of Language and Communication in Business, [S. l.], n. 66, p. 59–74, 2026. DOI: 10.7146/hjlcb.vi66.152130. Disponível em: https://tidsskrift.dk/her/article/view/152130. Acesso em: 4 sep. 2026.